The Quiz Ads: At first glance, you may have thought you were getting some helpful hints from Heloise. But then its apparent that real solutions to problem drinking require something more: that we join others who are challenging the acceptability of heavy drinking as an "inherent" fact of college life, and take action to make a difference! Click below to view the ads.


The Mock Bar Ads: For campus environments still characterized by an out-of-control bar scene that caters to students with cheap-drink promotions, and for those whose campus newspapers are still riddled with ads for those promotions, here's another tool to help you fight back! These ads turn the tables on bar promotions by exposing their darker side. Click below to view the ads. For more on tackling this key environmental issue, we urge you to check out CSPI's publication "Last Call for High Risk Bar Promotions that Target College Students."

Alcohol Policies Project

Center for Science in the Public Interest (CSPI)

Cornell University

University of North Carolina at Chapel Hill

University of Arkansas at Little Rock

"second-hand" effects of heavy drinking

Other Alcohol Campaigns
"Public Awareness"

people may under-estimate levels of student support for alcohol policy reforms.

brewing companies: wooing the college market