Research: A needs-assessment and information-gathering phase preceeded the media and advocacy campaign on each campus, and helped shape it. Check out Research Tools for information and resources on the research phase of the project including the student surveys and focus groups conducted on participating campuses.

Media Campaign: Communication vehicles have included print ads and color inserts in campus papers, posters, postcards, and other media. Rather than taking a traditional health promotion or social marketing approach, the HadEnough campaign more closely resembles a political campaign. Media messages seek to humorously portray alcohol-related problems as quality-of-life issues that effect the whole community, create a campus dialogue on the role of drinking in student life, and invite student action for change. Click here to view the ads.

Student Action and Advocacy: The media campaign creates a backdrop for student advocacy efforts to succeeed, while student advocates capitalize on the dialogue and demand generated by the media campaign. Student advocates take part in and shape the dialogue through strategically placed letters to the editor, opinion pieces, issue forums, and other activities. As the dialogue progresses, advocacy efforts will help define new programs and policies. For example, students may hold a petition drive for more alcohol-free activities or organize a rally in support of an incremental sanctioning system or "3 Strikes" rule.

Participating Schools: With funding from private donors, CSPI is presently collaborating with three campuses in the implementation of this project: Cornell University, the University of North Carolina at Chapel Hill, and the University of Arkansas at Little Rock.